Need Help?: Like most people (especially those of the female persuasion, or maybe we're just more likely to admit it), I have gone through self-help phases: when I embarassed myself in an interview, I started with Dale Carnegie and went on to about 50 other public speaking help books; when I broke up with a boyfriend in college, my mom sent my numerous "Keeping the Love You Find"-type books, as well as an assortment from the Mars & Venus series; and I was not beneath consulting plenty of books to help me prepare for grad school applications, exams, etcetera. A NYT op-ed has the secret to all those business self-helps in one semi-mocking article.